DEFY is a theoretical publication that highlights and addresses global gender issues and offers potential solutions or opportunities for change and outreach. My mission was to create a design system that could be extended to future issues and reflected the magazine's core themes of social justice, progress, and activism.
Out of respect for the rather heavy subject matter tackled in the magazine, I went for a sophisticated and simple design system that wouldn't distract and instead highlight the content presented within it. Above all, I wanted to maintain clear legibility and navigability for the reader, while allowing subtle 'acts of defiance' and variety within the designs of the layout.
I experimented with various type-faces and designs to encapsulate DEFY's themes in a word mark. I wanted the design to be bold and impactful and I played around with the literal concept of "defiance" through visual portrayals of usurping expectations. My final word mark is an edited version of the typeface Alfarn. It clearly visualizes defiance through the inverted F while maintaining a stark simplicity that is reflective of the magazine's layout.